There are two reasons why uncertainty about the future yield of investments may not be adequately described by Probability Theory. The first one is due to unique or nearly-unique events, that either never realized or occurred too seldom for probabilities to be reliable. The second one arises when when one fears that something may happen, that one is not even able to figure out, e.g., if one asks: "Climate change, financial crises, pandemic, war, what next?" In both cases, simple one-to-one causal mappings between available alternatives and possible consequences eventually melt down. However, such destructions reflect into the changing narratives of business executives, employees and other stakeholders in specific, identifiable and differential ways. In particular, texts such as consultants' reports or letters to shareholders can be analysed in order to detect the impact of both sorts of uncertainty onto the causal relations that normally guide decision-making. We propose structural measures of causal mappings as a means to measure non-probabilistic uncertainty, eventually suggesting that automated text analysis can greatly augment the possibilities offered by these techniques. Prospective applications may concern statistical institutes, stock market traders, as well as businesses wishing to compare their own vision to those prevailing in their industry.
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